Branded Entrepreneurs…
I attended a mobile cup event today where people had the chance to pitch their idea in front of a small jury. Many of the ideas where “probably” good, but how can I know if they where good?
I don’t like to brag, but I could pick “the winner” from this competition before the jury said anything. Now you might wonder why is that?
What if I told you that it’s easy to tell which idea will fly and which will fail. If the idea “gets to you”, then it’s a good idea that you will be willing to pay for when the idea has been realized in the market.
But if you just go “that’s a good idea, it could sell, it’s innovative…”, then the business will fail. Or at least not become a multi-billion dollar business.
You need to remember thought that this is not the case for all types of ideas, think about Google Search. It’s a cool idea, Alta Vista did it before, so what’s up with Google? Technically superior, maybe that’s it? Or that the team represented a “brand” that every young geek wanted to be a part of, so every young geek started to use Google?
But even if it’s a complex business like “Discovering the DNA”, you could make it “get to people” by saying “I have unveiled the greatest mystery in the history of biology”. People are not “in to” genetics, DNA or the reproduction of cells.
So to conclude this short post. Anything and everything must be really “delight and cool” if it’s flourish in the days of tomorrow. It’s no longer about technicality or functionality, it’s about “simplicity of emotions” and targeting the “habitual mind” or the “dinosaur brain”.
Get people hooked and let them talk about you. Stop advertising!
