Think like a wise man but commnunicate in the language of the people.
One of the first book ever written with the title “Neuromarketing” is according to my personal opinion not a very good book. The authors do mention central aspects of neuromarketing but the layout, the style, the words, the approach… OMG!
And if you check their website at salesbrain.net you will maybe think, “but if they are experts in neuromarketing, how come they have on of the worst websites on the internet”? I personally feel sick when I go to their website, maybe because I’m a design-fetishist? I did send them an email telling them about this. They MUST change it!
I don’t like to criticize others only share my subjective opinions and my recommendations to other people. So my recommendation is that if you want to know more about neuromarketing, do not go to salesbrain.net and don’t read “Neuromarketing” by Renvoisé & Morin only, read other books to.
Two books that touch the subjects, and that are very good, are “Buyology” by Martin Lindstrom and “Habit” by Neale Martin. I will elaborate on these books more later on.
I do want to apologize to Renvoisé and Morin, but I can’t keep quite. Please do something to your website =)
