Meatball Sundae How New Marketing is Transforming the Business World (and How to Thrive in It) by Seth Godin
What is a meatball sundae? It’s something messy, disgusting and ineffective, the result of combining two perfectly good things that don’t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, … Read more
Neurobranding – are you powerful enough? by H.E.H.A. Lydecker
I’m currently writing my first book on this topic, Neurobranding – are you powerful enough? Where I discuss the latest finding in the fields of Branding, Creativity, Neuromarketing and Neuroeconomics. I conclude the book with my personal vision of Neurobranding, and how it, in combination with information technology, will change the way we develop products … Read more
Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates consumers’ interest in a product and compels them to buy. This is the one of the best books on Neuromarketing. Martin Lindstrom has done the largest research in … Read more
Branding Governance – A Participatory Approach to the Brand Building Process by Nicholas Ind and Rune Bjerke
Recent years have seen a move towards cross-functional management. In this book, Nicholas Ind and Rune Bjerke explore how brand management is currently flawed. They realize that for true value to be delivered to the customer, the organization as a whole needs to be involved in brand management. Successful implementation of the assemblage model can … Read more
Taking Brand Initiative – How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majkena Schultz
This book is important to ALL companies out there. This is not just for the “Marketing Department”, who in real life, know nothing about marketing. This book places the management of brands at the senior level of management and organizational development. The authors explain how the brand is just as important to a company’s “outsiders” … Read more
Purple Cow – Transform Your Business by Being Remarkable by Seth Godin
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. I haven’t bought this book yet, but it’s probably essential, to me, … Read more
The Designful Company – How to build a culture of nonstop innovation by Marty Neumeier
I don’t know about you guys but I have ordered this book. It seems to me that it can only be more powerful than Neumeier’s previous two books! The complex business problems we face today cant be solved with the same thinking that created them. Instead, we need to start from a place outside traditional … Read more
ZAG The #1 Strategy of High-Performance Brands by Marty Neumeier
“When everybody zigs, zag,” says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of Neumeier’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation … Read more
The Brand Gap by Marty Neumeier
The Brand Gap is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda brand that customers feel is essential to their lives. I might add … Read more
Designing Brand Identity – An Essential Guide for the Whole Branding Team by Alina R Wheeler
As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe int heir superiority. How a brand is perceived affects its success, regardless of whether it’s … Read more
Citizen Brand – 10 Commandments for Transforming Brands in a Consumer Democracy by Marc Gobe
Citizen Brand presents a powerful new concept designed to help companies develop brands that will inspire passionate loyalty among consumers in today’s emotionally charged social and economic climate. Building upon the strategies outlined in his highly successful book Emotional Branding, leading brand designer Marc Gobe argues that corporations need a new vision to survive in … Read more
Brandjam: Humanizing Brands Through Emotional Design Creating Profound Emotional Response Through Design by Marc Gobe
I just bought this book! It seems to me that this is one of the most profound ingredients in Neurobranding. It’s all about the outer-layer, the external-surface, etc. It’s about design, the look and feel, not functions. The follow-up to the groundbreaking bestseller “Emotional Branding” presents a powerful new concept from renowned designer and business … Read more
Emotional Branding – The New Paradigm for Connecting Brands to People by Marc Gobe
A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today’s increasingly cynical consumers on deeper emotional levels. This is the future of branding and the essence of Neurobranding. I started my venture on the basis of Emotional Branding. I believe in it so … Read more
Brand Society How Brands Transform Management and Lifestyle by Martin Kornberger
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger … Read more
Luxury Strategy – Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer, Vincent Bastien
A brilliant book for anyone that need to understand the Luxury Market. Jean and Vincent explains the inner building blocks of what Luxury is, from a functio-emotional perspective. What are the fundamentals of Luxury Products? What are the essence and inner soul in Luxury Products? How do you make them, how do you sell them … Read more
Igniting the Brand – Lessons from Some of the Greatest Marketing Campaigns by Jonathan Cahill
This book is very practical. It gives you the fundamentals of vital marketing strategies large and small companies have undertaken during their days of failure and progress.
