Neurobranding

The science of Neurobranding seek to understand the fundamental psychology of consumer behavior and with that knowledge build extreme brands with maximum emotional impact. Neurobranding is not Neuromarketing or Neuroeconomics, even though they have almost everything in common. But Neurobranding focus more on the "complete picture", "the brand", "the concept", instead of isolated products and ads. So Neurobranding is about building something powerful from the root, or from the bottom-up and not the other way around. What is going on, inside the human mind, when we spot a product that we really like and consequently want to buy? Beside the obvious functional needs/wants, what is it that drives us towards a certain pattern of consumerism? When we study these fundamental questions, we are able to orchestrate beautiful brands with functional-design, complex-simplicity and powerful messages, and thus emit emotional radioactivity that affects most of human beings.